20 Interesting Facts about Adolf Dassler and Adidas

Adolf Adi Dassler (3 November 1900 – 6 December 1978) was a German cobbler, inventor and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sale of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death Adidas had 17 factories and annual sales of one billion marks. Let’s know 20 Interesting Facts about Adolf Dassler and Adidas company and connection with Puma shoe company.

FACT#1. Adidas and Puma have been the two biggest competitors of sports shoes in the market, but did you know that the owners of these companies were real brothers. Adidas owner Adolf Dassler and Puma owner Rudolf Dassler were born in a very poor family in Germany.

FACT#2. His father worked in a shoe factory and his mother ran the laundry. This family used to make and sell slippers at home for two meals a day.

FACT#3. After the First World War, Germany’s economy was hit hard and many problems arose in the life of shoemakers. Poverty-stricken Adolf Dassler could not even find a decent working place for himself, so he sat in the bathroom of his mother’s laundry and started making shoes. There was no good electricity then, so Rudolph often used his stationary bike to run his equipment. He pedals it, which generates electricity, which is used to run his machines. They also started using items used in war to make shoes, which included things like military uniforms, helmets, automobile tyres, parachutes.

FACT#4. In 1920, this family opened its first shoe shop in a small town (Herzogenaurach) in Germany. Which was named Dassler Brother’s Sports Shoe Factory.

FACT#5. Adolf was an expert in making shoes, while Rudolf was a great shopkeeper. There was also a time when both the brothers were also members of the dictator Hitler’s party.

FACT#6. At the same time during the Olympics, both brothers persuaded American athlete Jesse Owens to wear shoes made by them. What was it then, this is where the fate of the Dassler brothers shone.

FACT#7. In 1926, the two had reached such a point that they took up a dedicated workshop to make shoes. His father also took part in his business and recruited many people in the new factory. Now he started making more than 100 shoes daily. As the company started to grow, Adolf started going to sports events. From here his luck took a turn. The 1928 Olympics were held in Amsterdam, with many athletes wearing Dassler Brothers Shoe Factory shoes. In the 1936 Olympics in Berlin, he convinced Jesse Owen of America to wear Dassler Brothers Shoe Factory shoes. At that time, Jesse Owen was the fastest man in the world. Jesse won 4 gold medals in that Olympics and on seeing Adolf’s shoes, the demand for Adolf’s shoes reached the sky.

FACT#8. In 1936, Jesse Owens won four gold medals in the Olympics. His victory gave the Dassler Company international recognition. But this success in the lives of the Dassler brothers began to affect their relationship. However, to date, people could not know the real reason behind the fight between the two brothers. The two brothers finally parted ways after World War II.

FACT#9. Adolf was always a sports fan, so he started making sports shoes. He always used to do some experiments to make sports shoes better. One of these experiments was the installation of metal spikes under the shoes, which has become very popular today. In July 1924, Adolf’s elder brother Rudolf also started participating in the business. Rudolph had experience working in many places. In such a situation, Adolf would make shoes and Rudolph would market them. Together they started the Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik).

FACT#10. Adolf’s company had just started its flight of success that the Second World War had come. World War II broke out on 1 September 1939, when German forces entered Poland. Germany was defeated in 1943 and they needed more weapons to continue the war. In such a situation, the government of Germany put many factories in the work of making weapons. The Dassler Brothers Shoe Factory also started making weapons. In 1945, the US military arrived in Adolf’s village of Herzogenaurach and decided to destroy Adolf’s factory, but Adolf’s wife somehow persuaded the army that the company made sports shoes. After this, when the people of America came to know that Jesse Owen, an American athlete, wears shoes from the Dassler Brothers Shoe Factory, the demand for his shoes started increasing. However, Germany’s economy was badly affected by the Second World War. There was not even money to give to the workers, so they were given clothes or burning wood in exchange for work.

FACT#11. Adidas company was founded in 1948, but due to a bomb blast in 1943, Adolf had differences with his elder brother Rudolf Dassler, due to this, shortly after the founding of Adidas, his elder brother left Adidas company as a new company in itself. Started which was named Puma and this company later emerged as a very big company.

FACT#12. Adolf named his company Adidas Adidas s and Rudolf named Puma. Half of Herzogenaurach’s residents worked in Adolf’s company and half that of Rudolf. It is said that people going on the road used to talk to each other only after seeing the shoes.

FACT#13. The people working in the company of both the brothers were forbidden to establish any kind of relationship with their enemy company. According to experts, both the brothers died in the 70s. Both were buried as far away as possible in the same cemetery.

FACT#14. Adidas is the largest sportswear manufacturer in Germany and Europe, but it ranks second in the whole world, you know which company is the Nike company in the first place!

FACT#15. Adidas is the parent company of many other companies such as Reebok Tailor Made and Reebok Company.

FACT#16. The Adidas brand is named after Adolf Dassler, an acronym for Old Day I Dream About Sport.

FACT#17. Adidas’s core focus is on football kits and related equipment. Adidas is a company that supplies core team kits to international football teams and clubs (including Bayern Munich). Adidas, like any other company, believes in consumer purity.

FACT#18. Adidas spent 700,000 euros in the 2008 Summer Olympics in Beijing, China.

FACT#19. Adidas shoes were first designed for steep climbs.

FACT#20. The current leader in the football market is considered the Adidas company.

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Hitesh Singh Kardam

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