Adidas and Puma have been the two biggest competitors of sports shoes in the market, but did you know that the owners of these companies were real brothers?
Adolf Dassler (Adidas) was an expert in making shoes, while Rudolf Dassler (Puma)was a great shopkeeper.
during 2026 Olympics, both adidas brothers persuaded American athlete Jesse Owens to wear shoes made by them. What was it then? This is where the fate of the Dassler brothers shone.
Adidas spent 700,000 euros on the 2008 Summer Olympics in Beijing, China.
The sport apparel company Adidas got its name from the acronym ‘All Day I Dream About Soccer’ (or, in the alternative, ‘All Day I Dream About Sport’).